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9 Elements of Successful Websites

By: Carrie Sommer

So you've created an incredible looking website, and you're ready to launch it on the Internet and start making money. Audit your site first. There are nine essential elements that every website should include if you want to ensure success.

1. Privacy Policy/Disclaimer:

Note, Im not an attorney and I dont pretend to be one, but these two documents that should be part of every website you develop. People want to know, and are entitled to know, just how youre going to use their personal information. That's what a privacy policy does.

You need to include a disclaimer, or terms of use page. In todays litigious society this document protects you and indicates to your visitors what theyre agreeing to by using your website. You can find several sites on the Internet to help you draft these documents such as:

* DMA Privacy Policy Generator http://www.dmaresponsibility.org/PPG/ * OECD Privacy Statement Generator http://tinyurl.com/5plgpc * Google Adsense & other Ad Networks Privacy Policy Generator http://www.serprank.com/privacy-policy-generator/index.php * Privacy Policy Generator http://www.freeprivacypolicy.com/ * Free Site Disclaimer http://www.easyriver.com/free_disclaimer.htm

This is not legal advice, so if you need help or feel your website has special legal needs, consult with an attorney familiar with Internet law.

2. Contact Us:

Would you want to do business with a website that does not include any contact information? Although you may not be able to include a phone number, you should at least have an email address or a contact us form. Your visitors will feel much more comfortable doing business with you knowing theres a way to contact if they need to do so.

Need a form and dont know how to create your own? Try one of these free online services.

* Bravenet: http://www.bravenet.com/webtools/emailfwd/ * Freedback: http://freedback.com/ * Email Me: http://www.emailmeform.com/

3. Search Box/Site Map:

If your site includes many pages, you should also include a way to search the site, or at minimum have a site map. There are many ways to add a search function to your site, the easiest method is to use Googles free service at- http://www.google.com/sitesearch/

or try PicoSearch: http://www.picosearch.com/

A site map is one web page that contains links to every page of your site, usually broken down by category. Another resource - FreeFind: http://www.freefind.com/

4. Google Analytics/Statistical System:

Once you have launched your site, you will want to start watching your traffic. Who are your visitors and how many each day, what pages are the most popular, from where is the traffic coming? All of these questions and more can be answered by using a good web statistics program.

Many popular hosting companies provide free statistical packages such as Webalizer or AWSTATS. If yours does not, the easiest way to track your visitors (and it is free) is Google Analytics http://www.google.com/analytics/ Just register there, and you may track as many sites as you like all under one user ID and password. Youll be given some code to copy and paste on your pages. Simple, easy, and youre done.

5. Newsletter Sign Up:

Generally people don't buy from you the very first time they come to your website, so you need to find a way to stay in touch with them to bring them back frequently. One good method of staying in touch with prospective customers is by offering a newsletter, or ezine. As each person signs up for the ezine, youll be building a list of the email addresses of possible customers.

Youll find many free and low cost newsletter services online. Its your choice, depending on your needs and what you can afford. If you dont want to pay anything, some great free services are:

FreeAutoBot: http://www.FreeAutoBot.com Yahoo Groups: http://www.yahoo.com/groups

You may offer an RSS feed for your newsletter, or updates to your blog or site. RSS feeds make it easy for users to keep up with your most recent posts. The best service for this is FeedBurner: http://www.feedburner.com/fb/a/home

6. Logical Navigation:

Although it sounds like a simple thing, making the menus consistent iis important to any site. No matter what style of menus you select, just make sure it is the same on all the pages of your site.

Guide your users through your website. Menus ensure that your visitors always know where they are and how to get to where they need to go.

For more take a look at:

* Eye on Web: http://tinyurl.com/dyh9fm * Web Page Mistakes: http://www.webpagemistakes.ca/website-navigation/

7. Search Engine Optimized Pages:

While many web developers do not think SEO is important, believe me it is. If you build a website you want your pages to rank well in Google and the other search engines There are a few things you can do to improve your rankings.

Each page of your website should be optimized for no more than 2, or at the most 3 keywords/phrases. Use your keywords in your titles and in the body of each page. You can also use them in your image titles, alt tags, and in the names you give your pages. Look at each and every page individually and decide what its about, then optimize accordingly.

For help see:

* MarketLeap: http://tinyurl.com/ce8ffd * CopyBlogger: http://www.copyblogger.com/seo-copywriting/

8. Social Media Share Button:

Social media sites such as Twitter, Facebook, and MySpace, are becoming more important everyday in marketing your website. Be sure to include an easy way for your content to be shared with others.

Most of the social media sites offer a way to add a share button to your site. In addition, youll find several free services that will give you the code you need to instantly add a share button to your web pages so that users can instantly share them with their friends.

To generate your own buttons see:

* AddThis: http://www.addthis.com/bookmark.php * TwitThis: http://www.TwitThis.com

9. Meta Tags:

Don't listen to developers who tell you that meta tags are dead - no longer useful. Unique meta tags should be included in your HTML code at the top of every page of your website. That means unique meta tags for each and every page of your website. Many of the top search engines read those tags to pull a title and description to include in their search results. (This includes Google)

Let me say it again, each and every web page should be optimized separately and have a unique title, keywords, and description meta tags.

For more information, go to:

* Submit Express: http://www.submitexpress.com/metatag.html * Submit Corner: http://www.submitcorner.com/Tools/Meta/

Article Source: http://www.bigfreearticles.com

About the Author:
Weblolo.com offers a unique website builder to allow individuals to make your own website. It is amazingly easy to use, low cost and effective. Make your own professional looking website for a fraction of the cost developers charge! You can make ecommerce sites and accept credit cards online. Start making money online.

Tags: internet marketing, search engine optimization, website development, how to make a website, elements of websites, seo, search engine optimization, web design

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