Choosing A Domain Name - 10 Essential Tips To Get It Right

By: Val Wilson

When choosing a domain name, there are certain rules you must follow, if you want to get the right one. It is not rocket science - some basic analysis will determine if the domain will be valuable or not. By sticking to the following 10 guidelines, you will be sure to have a head start over your competition.

1. The domain name is inherently searchable. If a commonly typed search phrase exactly matches the domain name, it will be of higher value.

2. The market type. Depending on the current PPC rating, the niche or the mass market, a particular domain name may have a higher value. Free tools are available to determine the PPC rating, for example through Google.

3. The history of the domain name in terms of revenues and how long has it been registered. Old domains have this advantage over newer ones in that the search engines rank websites based on the keywords and when they find similar ones, the older ones get the preference as they are supposed to be more trusted. If the site was registered for a long time, tools are available to find out what it contained initially. If its contents were related to the domain name, this is always an advantage.

4. The domain name is a common word and is easily pronounced.

5. The domain name can be exploited to create brand recognition - although you must always be careful not to infringe copyright.

6. The domain name is easily memorable.

7. The domain name is short. The best names are are usually the shortest ones, particularly the two and three letter domains. These are getting harder to get, but if you concentrate on expired domains, there are still opportunities.

8. For already registered domains, if there is current revenue from Affiliates/Parking etc, this will make them valuable. The higher the revenue they generate, the higher the value.

9. Is the domain name registered with popular search engines? There are ways to find out a website's current indexed version for that particular domain name.

10. The number of backlinks, i.e. links pointing to the website from other sources. This is an important factor used by the main search engines to rank websites. Finding out how many back links that the domain has currently and checking if they add to the value to it from the viewpoint of the search engine gives a further insight into the usefulness of the domain.

In some ways, there are no fixed rules that say this domain is better than that one. As they say, one man's drink is another man's poison. Having said that, if you follow the 10 rules above, you can take the guesswork out of choosing the right domain name.

Article Source: http://www.bigfreearticles.com

Domain names are a valuable commodity, but only if you choose the right one. Contrary to popular belief, it is not just guesswork or luck - there are clear rules that you can follow to make sure you pick a valuable domain name, whether it is for your own website, or if you are a domain trader. This article gives 10 tips to make sure you don't get stuck with a dud domain!

About the Author:
Val Wilson is a successful domain name trader and internet marketer. To learn more about domain trading,one of the most exciting online businesses, and to get your FREE Domain Profits Report, go to http://www.domianprofiteer.com

Tags: internet marketing, domain names, domain registration, domain trading, make money online

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