Copywriting: Services For Your Copywriting Clients

By: Angela Booth

Copywriting is an easy way to earn income as a freelance writer because all businesses need copywriters. But what services will you offer?

You can offer a wide range of business writing services, often involving marketing: your services relate directly to a company's bottom line.

Here are several kinds of copywriting services you could offer your clients:

1. Marketing and advertising copy

Promotional copywriting includes all forms of advertising, as well as other marketing collateral for companies large and small.

Many copywriters start their careers creating the text for brochures, and for print display and classified advertisements. Since all businesses need to create advertising, this is a lucrative form of copywriting.

2. Direct sales copy - someone has to write junk mail, it might as well be you

Writing direct marketing copy is a lucrative form of copywriting. It's salesmanship in print. Direct marketers write copy for sales letters both online and offline.

You can practice your direct response copywriting skills writing for small local firms. As your skills grow, you will be hired by larger companies.

3. Writing copy for the Web world - endless opportunities

Web copywriting involves many different forms of copywriting, from simple text ads, to entire Web sites. As a Web copywriter, you'll be tasked with writing material like blogs and ezines, and well as all forms of product advertising.

4. Public Relations copywriting: you're a spin doctor

Public relations copywriters write material like company backgrounders, bios of company principals, and of course press campaigns. A public relations campaign for a company's new offering can take months, so many PR copywriters are on retainer.

Since the Web has become more important to companies, writing press releases for the Web is an in-demand copywriting skill. You could specialize just in writing Web press releases, if you wish.

So there you have four broad areas in which you can offer your copywriting services, and build a large and lucrative copywriting practice.

Article Source: http://www.bigfreearticles.com

Copywriting is an easy way to earn income as a freelance writer because all businesses need copywriters. But what services will you offer?

About the Author:
Angela Booth is an expert copywriter who can help you to get started in a lucrative copywriting career in just a week. Her Copywriting Master Class shows you how many different forms of copywriting.

Tags: copywriting, copywriting, copywriting tips, learn copywriting, freelance copywriting jobs, web copywriting

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