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Effective Marketing Campaign With AIDA

By: Kate Manheaven

AIDA is not actually a person. In marketing lingo, it’s the process and principle by which you design your marketing campaign such as your stationery printing or print stationery. With AIDA, you are most likely to achieve success and generate more response with your marketing collaterals.

Here’s how:

Attention
In every marketing campaign, be it stationery printing, print flyers, print stationery, or even custom business cards, the main goal is to attract your target clients’ attention so they’ll read more of your message. One of the means to do that is to provide a strong headline to your marketing collaterals. How? By giving the benefits rather than the features of your products and services.

We as consumers are generally concerned only with one thing – the benefits. ‘What’s in it for me?’ We buy because of the value we see in the products. If it doesn’t give us any benefits, we can always go to another business that has them.

Interest
Similarly, you must also create interest in your collaterals whether it’s stationery printing, flyer printing, or personalized postcards. The key to a marketing campaign’s success is if your print stationery for one, can keep your target clients’ interest, enough that they get to understand your message and eventually lead to them purchasing your product. The key is to get the right message to the right people. Meat producers would not get even a slight look from a vegetarian because they’re in a totally different plane when it comes to eating the right food.

Desire
Your collaterals such as your stationery printing should be able to encourage desire from your target readers to respond to your message. This is where your call-to-action comes in. Even if you provide them with the benefits, what can make them move and act according to your will is the timeliness and value of your call-to-action. When they do get convinced by your message, the next step is for you to tell them what to do after reading your collaterals.

Action
Action is when you get your target clients to move from where they are and act according to your call. And not just to act, but move immediately. They should be raring to pick up the phone and call you, or open their computer and click on your website, or even to get their keys and start their cars to go to your shop. Whatever action you would want them to do, the bottom line is to get them to do your will. A marketing effort that does not bring about any action is a wasted effort – wasted effort and resources not only of your company but your target clients’ as well.

These four design principles can guide you to a better marketing campaign. One final note though: these principles are only as good as the message you impart to your target clients. The message will eventually decide whether your campaign makes it or not.

Article Source: http://www.bigfreearticles.com

AIDA is not actually a person. In marketing lingo, it’s the process and principle by which you design your marketing campaign such as your stationery printing or print stationery

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