Have a Question & Answer Session for Your Customers

By: Theo McLanahan.

Are you looking for a way to generate some buzz about your website, increase the size of your mailing list, launch a product or just want to increase your profits? Holding a question and answer seminar for your customers can help you accomplish those things, plus more.

Q&A seminars are a great way to quickly increase your mailing list. Simply place a message on your site that explains that you are holding the session, including the day and time. Don't announce how one is to access the seminar. Have your prospect fill out a form which is a part of your autoresponder; the autoresponder will then send them an email with the information with the teleseminar/ web conference.

If you are preparing for a product launch, having a question and answer seminar can work similarly to holding a press conference. It gives you the opportunity to explain the benefits and features of your product, and create publicity, and hopefully to increase your sales. The more information you can get out about the new product, and the more likely they are to want it and buy it.

Question and answer seminars also give you the platform to communicate and interact with your customers on a personal level. Some businesses will have a special seminar for only past customers. This format also is a fantastic way to get feedback on how to improve your existing product, and to get some ideas for future ones.

A smart thing to do when offering such seminars, is to record them, and sell them alone or packaged together at a later date. You can also add them as free bonuses to your other products when you sell them.

You may also wish to open up a seminar to others as a way for them to advertise. Other businesses with similar, complimentary businesses may be very willing to pay a fee for the opportunity to speak to your audience. For an effective question and answer session, make sure it doesn't come across as a sales pitch. Presenters should be giving helpful information to the listeners, as well as find good ways to promote their own products or services.

There are many ways in which you can hold your seminar. Some companies will allow you to use one teleconference line free of charge. Or, for a nominal fee, you could book a web conference room. Through this you can show photos, graphs and even PowerPoint presentations. You might also choose to take advantage and use a conference room and a teleconference line at the same time.

After you've established the method, date and time of your event, it is time to start promoting it. If you have an existing mailing list, make sure to let your followers know about your seminar. You might even display some information on your site, as well as mention it in any email or forum signatures you use. If you have a team of affiliates, get them involved as well. If you don't have existing affiliates, as anyone you network with online to help you get the word out. You may even want to consider purchasing some targeted advertising for your event.

The more you hold q&a sessions, the more comfortable you will become with the planning and promotion process. Remember, these are fun ways to promote your business and connect with your customers, so take some time to enjoy the process.

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