Hotel Survey Results Reveal Best Target Market

By: Linda P. Morton

Recent hotel survey results portray hotel customers by age, education, income, lifestyles and social class. It also answers the question: Why do most hotel customers travel?

Knowing this information about hotel customers will aid managers and marketers to increase customers and improve services.

The Center of Hospitality Research, at Cornell University, administered the hotel survey.

Hotel Survey Results - Age

Age reveals that half (50.3%) of hotel customers are Boomers (41 to 55 years old). Of the other half, more (30%) are older than younger (20.5%).

Hotel Survey Results Reveals Education

Most (61%) hotel customers are college educated. Almost 20 percent have one degree and 13 percent have at least two degrees. Another quarter have attended college, but not completed a degree. Of the remaining, less than two percent failed to graduate from high school.

Hotel Survey Results Reveals Income

Most (85%) hotel customers earn at least $25,000 per year. Almost 44 percent earn less than $50,000 annually while slightly more than 41 percent earn more than $50,000.

Hotel Survey Results Reveals Social Class & Lifestyle

The hotel survey results on education and income reveals that the majority of hotel customers categorize into the Achiever lifestyle and the middle class.

Hotel Survey Results Reveal Purpose of Travel

The Cornell survey revealed that three-quarters of hotel customers travel for leisure rather than for business.

Hotel Survey Results Portrays The Target Market

Results of the Cornell hotel survey portrays hotel customers as middle-aged, well-educated Boomers, who travel to have fun with friends and family.

Thus, hotel managers should consider designing their marketing and hotel activities and services to attract this target market.

Article Source: http://www.bigfreearticles.com

Recent hotel survey results portray hotel customers by age, education, income, lifestyles and social class. It also answers the question: Why do most hotel customers travel?

About the Author:
Hotel managers and marketers get characteristics for this target market at hotel market segmentation or read more about Baby Boomers. Get a totally unique version of this article from our article submission service

Tags: marketing, hotel survey results, target market, marketing research, marketing, hotels, tourism

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