What Do They Mean by "Target Your Market" and How Does it Apply to My Business?

By: Dan Dimit

All website traffic is not created equal. Smart marketers target their market.

Some people online seem to think they have to interest every single person who reads their ad or sales letter. Not true! You only need to interest a select few. These are the 3% that WILL buy. These are the people you are speaking to. These few will make you all the money you need. You want buyers -- not warm bodies! The people who get on your optin list and are just looking for free info take up your valuable time and resources. But they do not return anything to you. Avoid them!

But you still have to GET to those select few. And the only way to do that is with dynamic, powerful and very skillfully done marketing materials. This could be electrifying copy writing, powerful videos, or a well done eBook that goes viral and ends up in the email boxes of the all of the 3 percenters. If there is nothing about your service or product or opportunity that excites readers, you are going to have a hard go of it. THis is why you should really only concentrate on those who WILL be excited.

In my opinion, this is the only way to work with niche markets. To appeal to a particular subgroup of buyers, you must slant your communications to be more relevant to them. You want to use language that your niche market uses. You certainly don't want to use words that a software author would understand if you're writing for an audience of stay-at-home moms looking for easy recipes! If you're writing to the average American reader, you would use PhD level literary skills.

You MUST believe in what you offer. People who have passion about their opportunity, product or service are more successful almost without exception.

At the same time, your customer and/or prospects should have a little passion for your product, service, or opportunity. Your passion must be contagious! They must sense what you sense. The reader must feel what you feel. You have to get them caught up in the intensity of your strong beliefs service, product and opportunity. This comes automatically if you have the belief, but skills are a big plus. Targeting your market correctly also wins a big head start. If they're passionate about the anxiety their problems give them, then they'll be excited about your solution?

What are you offering people that allows them to make a strong emotional connection to you, your company, or your product and opportunity? It doesn't matter what you provide, be it a line of vitamins, toys, or plumbing services. Your prospective customers need to feel the value of the product. They need to see and understand what your product will do for them. They must get excited!

Project your passion to your prospects and some of them will respond. The ones you want to respond will respond! And that's what counts. That's why you're only trying to get THEIR attention.

You can make a big profit catering to a select minority. You don't need to appeal to the majority of people. You just have to make a small group of people like your offer and like it very much. For example, in your business a person may pay $3000 or more for a simple direct mail package. Now, that sounds like a lot of money to some people. And it is. But if that person builds a million dollar business from that one direct mail package the $3000 is mere pocket change! So everything is relevant. You want to appeal to buyers. In most cases, price is not a factor. People will pay the price if it's valuable to them. You want your offer to appeal to people who want, and are actively seeking what you provide. Not those who cannot afford the product. People that can't afford it are not actively seeking it. But they may be curious about free info...(They'll most likely stay on your autoresponder forever)

You want to target your message to the type of people you want to respond. If you want buyers, you target buyers. Of course this tends to make the group you are aiming at smaller. But if you hit them with a personalized message they will be more responsive than if you use the so-called "shotgun" approach with a weak, broad message that ends up being of little interest to anyone. These messages are not heard above the roar of marketing that people are inundated daily.

Don't be politically correct in this. Target certain age, gender, race, religion, political views, anything that will get their attention.

Your marketing material must have a powerful punch. Every day I see sales copy written by marketers who mean well. They simply don't know how to get their point across. And they try to target too large an audience. If you can avoid these traps you can join the ranks of the successful marketers. Remember that the 80/20 rule applies everywhere. 80% of marketing success is had by 20% of the marketers. What are you willing to do to become one of the 20 percenters?

Copyright (c) 2008 Dan Dimit

Article Source: http://www.bigfreearticles.com

In this short article, the author shows the "how"s and the "why"s in making sure that your marketing is targeted to only a certain group. The surest way to failure is trying to please everyone.

About the Author:
If you want more information for internet marketing, there are 2 daily posts on the Free Traffic Blog http://www.thefreetrafficformula.com/blog Grab a couple of free ebooks, a mini course,and weekly conference Q&A calls, go to: http://www.thefreetrafficformula.com

Tags: internet marketing, targeting your market, online business, internet marketing, marketing basics, social marketing

Please Rate this Article

Comments

Share This Article - Quick and Easy Using This Button:

Click the XML Icon Above to Receive Internet Marketing Articles Via RSS!

Read More Articles From - Home | Internet marketing

How Old Books Make Great Incomes By: Dave Robus - Old books contain an absolute wealth of information that is just as important today as it ever was, no matter how long ago the books were written. For example there are now a great many sites on the internet devoting themselves to scanning and digitising old books, in order to make them available for you and me to download to modern computers. Just do a search and you will come up with pages upon pages of sites giving you lists of historic books to download either at a charge or for free to use as you require.
Tags: internet marketing, old book, money, how to, ebay, information, riches
Want a Web Page That Sells? Build Your Own! By: Riley West - A webpage (or web page), as it’s referred to, is one page. A website is made up of webpages. Sometimes the one page sites are referred to as “mini-sites." I like to think of them as an advertisement! The reason I put up one page websites is to sell something. In order to sell something my site has to satisfy some conditions. It has to offer a solution to somebodys problem! There are any number of problems when it comes to the human condition, and, if you have a solution to the problem, you can probably sell it online. So a relevant example would be a site that sells web software and a tuition course for that software.
Tags: internet marketing, html, web pages, how to build web pages, website design software, webpage design, create web page
How To Use Article Marketing In Your online Business By: Alan Stockdale - I want to talk to you about article marketing. I will tell you what it is and the power that this can have in getting not only traffic to your online business website, but also helping you get sales as well as getting your website ranked with Google and getting up on the organic searches. To start off with, article marketing is just the practice of writing about the subjects you know about and putting these facts together in an article. It is not difficult because I am not at all an authority on the English language.
Tags: internet marketing, article marketing, lead generation, s.e.o.
Move Over Google! By: Scott Jason - I love the fact that ninety five percent of Internet marketers are targeting Google like crazy because it leaves MSN wide open for me. And it really is crazy when you think about it. MSN gets about twenty to twenty five percent of the traffic Google does, and most of that is from credit card carrying adults who are ready to buy. Think about it this way; if you could be number one on Google one full week of every month, what would that be worth to you? That's what MSN is worth, at the very least. Why am I so hooked on MSN? It's the simplest search engine to dominate rankings on.
Tags: internet marketing, msn, seo, search engine optimization, yahoo, google
Give A Man An Ebook... By: Gary Packer - "Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." - Chinese Proverb Many of the ebook sellers on the internet are selling Resale Rights ebooks simply because they do not know how to create their own product. So, my quote would be: "Give a man an ebook to sell and he makes money for a day. Teach a man to create his own ebooks and he will make money for a lifetime." One sad misconception about ebook creation is: "Writing an ebook is no fun". Nothing could be further from the truth. In fact, creating ebooks is fun.
Tags: internet marketing, ebooks, ebook, free ebook, free ebooks, ebook publishing, make ebook
EBay: Still A Great Opportunity For Information Products By: Ray Johnson - EBay for a long time was king of the EBook business. Thousands of sellers sold EBooks everyday. At one time, an average of 12,000 EBooks were sold each week on EBay. Then, EBay changed the rules. The EBook world went into shock! Everyone predicted the end of EBooks on EBay. One more reason why EBooks were dead. One more barrier to making a living online. Then a funny thing happened. The next day the sun still rose in the sky. The day began like any other. Then people began to realize, not only was the EBook business not dead on EBay, but if it was done right, it could produce more profits than before.
Tags: internet marketing, ebooks, information products, ebay, internet marketing, selling ebooks, selling on ebay
Supplemental Retirement Income With Affiliate Marketing By: John McRae - With the massive losses suffered in the stock market many baby boomer's are looking for alternate ways to help fund their retirement income. Residual income is a concept that most people have heard of but they believe it's not achievable for them. However, with the popularity of two tier affiliate marketing combined with the Internet home business the possibilities of earning supplemental retirement income are almost endless. In order to be successful with any two tier affiliate program you must first become a top affiliate yourself. By being a leader in their sales force you will be much better at recruiting new affiliates to add to your team.
Tags: internet marketing, internet home business, affiliate marketing, extra retirement income, supplemental retirement income, recession
Free Online Business- Can You Really Make Money By: Donald Jones - It is understandable that some people do not have money to invest when starting their own Internet business. This will lead them to looking at free online business opportunities. In this article we will talk about whether you really can make money with a free online business of your own. Whether you invest in the business opportunity, or choose one that is free to start, you will have to follow a few basic strategies to be able to make money. 1. The market that you are in should be one where people are currently spending money. Examples of markets where people spend money every day would be golf, health, work at home, and various other niches. 2.
Tags: internet marketing, free online business, make money
New Hub of IT from H K Digital Online-00-1322 By: Monika KaushikSEO - The growing number of precocious and eligible I.T professionals in metropolis hit attributed to its unfazed fame of having the best scheme – designers. Website organisation metropolis firms hit an trenchant way of delivering the best, by granulating playing components into minute and defined client focus, organisation of state of state to attain particular set of goals and organisation scheme sites in a way that matches the best mart trends and standards. To place it simply website organisation metropolis has in itself a class of its own. Web sites fashioned by metropolis professionals are best armored to impact playing and client interest by attracting the global visitor to the company’s scheme site.
Tags: internet marketing, seo services india, website design india, website design delhi, web design delhi, web design services delhi, seo services delhi
Seven Online Marketing Mistakes By: Mark Nagurski - Almost every business can benefit from marketing themselves online. Unfortunately, most small businesses aren't. This week we're taking a look at the seven simple reasons businesses don't get the results they want online - and what you can do about it. Oh, and before we get started, this article is for every business owner - not just those that sell online. It's for professional service firms, retailers, travel and tourism businesses, non-profits and everyone else. Reason One: Tick Box Marketing - Also known as the 'build it and they will come' strategy, many businesses feel that having a website is enough. It isn't. You need to devote time, energy and resources into promoting your website both online and off.
Tags: internet marketing, website, online, internet, marketing, small business, content