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What Does a Customer Service Superstar Look Like?

By: Cary Cavitt

From the beginning everyone recognized that Sara Smith was different than the other employees that worked at the company. Not only was she an excellent example to her fellow co-workers, but her friendly personality attracted many customers as well. Over the years Sara gained loyal customers simply because of the way she kindly treated them.

Sara had what it took to be what I would classify as a "customer service superstar." She had a way of bringing customers back and encouraging other co-workers to achieve their best. Sara was an excellent example to others and made a positive impact at her organization.

Anyone who knew Sara would always comment on her geniune friendliness toward others. Customers would feel comfortable from the start because of the warm and friendly welcome she gave to them. She consistently showed others respect and always took an interest in others. Even her pleasant tone of voice had a way of drawing people back. Her ability to make customers feel important was due to how Sara consistently gave them her undivided attention.

Another outstanding feature of Sara was her ability to listen to others without interrupting. Customers truly felt that she cared about them. It became evident within the first few minutes of being served by Sara that she sincerely cared that her customers were well taken care of.

Another great attribute that made Sara a customer service superstar was her enthusiasm for serving others. People tended to gravitate toward her by her unselfish focus on her customers. Anyone who knew Sara could see that she truly considered it an honor to serve others. This positive attribute also had a way of bringing out the best in her fellow co-workers.

Never one to complain, Sara had a way of making others feel appreciated. Customers who were helped by her would walk away feeling that they were served by the most thankful person in the world. This not only left them with a great feeling as they walked out the door, but also made them want to return simply because of Sara and the way she made them feel.

Sara also had an innate ability of making her customers feel accepted by the sincere respect and warm welcome that she consistently showed to others. Never one to speak unkindly, Sara always had an encouraging word to both her co-workers and customers. Her words were always positive, encouraging, and never critical. Everyone on her team appreciated how she chose her words wisely.

Her sincerity in helping as well as expressing appreciation to her customers had a way of bringing them back time and again. Everyday customers would arrive and ask if Sara was available to help them. There were even those who would go out of their way simply to be served by her. Even though customers had other places where they could get the same product, they would drive the extra miles simply because of the way Sara made them feel. She was valued by her organization, encouraging to her co-workers, and treasured by her customers. This is what made Sara a customer service superstar.


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From the beginning everyone recognized that Sara Smith was different than the other employees that worked at the company. Not only was she an excellent example to her fellow co-workers, but her friendly personality attracted many customers as well. Over the years Sara gained loyal customers simply because of the way she kindly treated them.

About the Author:
About the Author: Service That Attracts founder Cary Cavitt is a professional customer service speaker. He has authored several books on the topic and is available for keynote speaking and onsite workshops throughout the United States. Read more great customer service articles and customer service tips on how to build excellent teams.

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